Social Media for business gives you instant access to positive and negative feedback, which provides you with potentially unheard of valuable insights from a customer perspective. For example if you launch a new product or service and share it on social media, you’ll instantly learn what your customers think of it.
A customer recently commented “I’m just impressed at how fast Social Media spins, I didn’t realise customers would become aware of us so quickly, in other countries too!”
You can also use social media to learn how your customers use your product or service, which may give you some invaluable development insights going forwards.