Category: News

Social Media – Selling

Customers are more sophisticated, more knowledgeable and more socially connected than they were, even a few years ago. As a result the buying process has significantly changed. With so much information available on the internet, buyers aren”t interested in returning your cold calls!

Instead buyers are doing their own research and look to social media for information, feedback and reviews. Being online is old news, online in social media is today’s news.

If you’d like us to help you get the social media profile right for your business, drop us a line at enquiries@smilesmarketing.co.uk

Social Media – Allows you to receive Instant Feedback

Social Media for business gives you instant access to positive and negative feedback, which provides you with potentially unheard of valuable insights from a customer perspective. For example if you launch a new product or service and share it on social media, you’ll instantly learn what your customers think of it.

A customer recently commented “I’m just impressed at how fast Social Media spins, I didn’t realise customers would become aware of us so quickly, in other countries too!”

You can also use social media to learn how your customers use your product or service, which may give you some invaluable development insights going forwards.

Social Media – Helps to Find New Customers

Social networks, including Twitter, allow businesses to locate current customers or seek out potential customers. For example if you open a coffee shop, restaurant, hairdressers or bar, in fact any business in a particular location, it is possible to perform a geographical search to locate anyone tweeting in your area for your particular service or product. Once you know who needs you, its very easy to reach out to them and invite them in to try you out.

If you’d like to know more about geo-searching and tweeting, drop us a line at enquiries@smilesmarketing.co.uk